Chapter Mngmt Resources

How to Make Your Mock Conference a Success

As we all know, conference season doesn’t start until January – but that’s no excuse to put off practicing your events in a competitive environment! Chapters that host mock conferences often do better at ICDC (looking at you, Ontario) and have members who end up more prepared for the business world. The benefits of mock conferences can’t be overstated, so we’ve come up with 3 steps to help your chapter host one:

1. Plan out a date and location ahead of time.

This sounds obvious, but many times a conference has failed because officers didn’t coordinate a place and time for the practice proactively. A common misconception that prevents many chapters from hosting practices is that the conference needs to be as formal as a District CDC, when in reality the cafeteria works just fine! Dates for conferences should be announced at least 4 weeks ahead of time and confirmed with school administration. This way, the few hours of commitment on a weekend can be scheduled off for members, and scheduling conflicts can be avoided.

2. Find volunteer judges.

Judges don’t need to be business professionals – parents, teachers, and even upperclassmen with experience in competitive events are perfectly valid judges for a mock conference. Most parents and teachers are more than willing to help out, but it’s always a good idea to do something nice (i.e. buying coffee or providing snacks) for volunteers. Again, make sure to ask for judges ahead of time to make sure that there will be enough to judge all of the necessary events.

3. Make sure competitors are familiar with their events before the conference.

Although a mock conference is a great place for competitors to get accustomed to a competitive environment, it’s not the time for members to be familiarizing themselves with their events for the first time. At the general chapter meeting leading up to the conference, encourage members to check this to go over their event guidelines and performance indicators.

Bonus: Set up meetings to go over feedback forms.

After your judges have filled out an evaluation form, members might not know how to interpret their scores or improve in certain areas. Officers and upperclassmen can be put in charge of competitive clusters based on their experience in competitive events and go over evaluation sheets with members after the mock conference. This way, your members will know how to improve their performance before the next conference.

BY: EMILY GAO

 
 

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How to Manage a DECA Social Media Account

When it comes to marketing and branding, the importance of social media simply cannot be ignored. The possibilities of how to reach your target audience are endless, and in today’s era, media is the key to being effective and efficient in your marketing strategy. Now that we recognized the importance of social media, running a DECA social media page can be broken down in three simple steps!
 

1) IDENTIFY YOUR GOALS AND AUDIENCE

Identifying your goals on social media is extremely important when you are trying to develop a personal, chapter, district, or even association social media page. Establishing a goal allows for a reference to track your monthly progress, and it helps to give you a purpose when developing each month’s material.

Setting your target audience is also a crucial aspect in this process.  This allows you to personalize material each month to the trending interests of specific individuals; therefore increasing engagement numbers. The key to a successful social media page is keeping up with the latest tips and trends, so your page sparks an interest in whoever you are hoping to reach. By being relevant, you better your chances of a like, share or retweet.  Recognizing what material works also increases your page efficiency, therefore eliminating wasted time publishing unsuccessful material.

TIP: People like to stay updated and in the loop, but that can sometimes be very hard to do, while still being engaging, so to make it easier fill your social media page with things that are made to update and inform in a creative format such as infographics, images or even video!

2) MONITOR AND MEASURE WHAT MATTERS

Social media is competitive and saturated, so it is essential for you to test and track your results in order to identify the most effective strategies against your competition– which is why social media analytics are so important. By using analytical tools such as HootsuiteGoogle analyticsDrumUp to name a few, it allows you to track engagement numbers and isolate what material works for your page so you can continue with it. 

Some key things to track on your social media page: Likes, shares, retweets, engagement levels, how often you post, and lastly follower responses (tags/comments) The purpose of your social media page is to promote your brand and share it with as many people as possible in hopes they find it engaging, so by tracking the success of each article or post, you are getting direct feedback from your target audience so you can make adjustments accordingly.

As a page, it should always be a priority to increase follower engagement. One way to increase the involvement and followers is to personalize the page a little bit. Establishing more of a family environment allows your followers to feel a little more comfortable and like they belong when you go that extra mile to personalize the account.

Reminder: Don’t forget each form of social media attracts a different audience! So be diligent and do your research on where the majority of your target market is located (The NewsCred infographic located below is a great resource for demographics on each application.) Because of this, do not  be disappointed if success on one account receives more or less traffic/engagement than any of the others. However, do not let this information stop you from expanding your network onto another account.  It is always beneficial to be present on all forms of social media.

 
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3) HAVE FUN!

Your followers should always be a priority, but if you are not happy with the material you are posting, the truth is your audience probably is not satisfied either. Do not overwhelm your followers with repetitive and lengthy information. BE CREATIVE and remain consistent on all accounts! This is your opportunity to express what your business, organization, or your personal brand is all about! Relatable gifs, images, infographics, and pictures can be a great addition to your posts!

By implementing these three tips on your DECA social media page, one can almost guarantee your engagement and page awareness will increase!  Social media is an ongoing and strenuous task that requires a lot of research, documentation, and preparation but do not let that scare you out of pursuing a better media presence. The more effort you put forth, the larger the reward.

BY: MADELYNE ONSTOTT

 
 

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How to Recruit Professional and Alumni Members

Recruiting members can be difficult, but it seems to be more difficult when it is adults. Professional members and alumni members are a phenomenal resource when it comes to creating a successful chapter. They count towards your chapter’s overall membership and they provide monetary support. When beginning your search for these members, start simple. Ask your parents and other family members, friends of your family, your boss, etc. By beginning with people you know, you will get more comfortable doing it.

The best way to convince someone to do something for you is to tell them what it will do for them. First of all, paying the membership dues are considered a donation and can be used for tax write-offs. Second, if it is a business, they can advertise to customers that they invest in the youth by supporting the local DECA chapter. And third, they will receive a really cool DECA sticker.

Another idea is to put together packages for different levels of donations. Potential sponsorship packages ideas are on the the Texas DECA website under chapter management resources. Additionally, there are editable letters to send to those who you are trying to recruit to be a professional or alumni member. (Side note, if you ever need assistance with something, check the website because there are so many helpful articles and resources!)

The most important thing in this is for the student members to be doing the work not the advisors. It looks a lot better to businesses when they see that the people they are investing in care enough about DECA to be seeking more support.

Also, let the new members know they can be as little or as much involved as they wish to be, keep them updated on what is happening in your chapter, and be sure to thank them (a nice letter or some yummy cookies will definitely let them know they are appreciated)! Happy recruiting!

BY: MIRI DEAHL

 
 

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How to Increase Membership

1. Reach out to students in marketing or business classes! Invite these potential members by having your officers speak about the benefits of being a member, or deliver a letter to each of the eligible students with reasons why they’d love to join. The time spent to do these show those students that they are valued. Generally, students enrolled in business or marketing classes will have a greater inclination to join DECA because their curriculum and projects may work well together.

2. Promote on social media! Share on Twitter, Instagram, Facebook, Snapchat, and any other social media platform the perks of joining DECA. It’s even better to have your officers post on their personal pages, because it may be likely that the people following your chapter’s DECA page are already members. (Bonus Tip! Take advantage of DECA’s Geofilter Library, use them at your school.)

3. Did someone say freshmen? At many schools, there are “club nights” or “freshman orientation” where every student organization is encouraged to set up a booth and share information on what they do. It’s important that you make a great, lasting impression by being the loudest, proudest, and most exciting booth. Think about handing out flyers, making a poster, and giving out candy!

4. Share your DECA story. If people hear how great of an impact your DECA experience has had on you, they’ll be compelled to join and be involved. It’s as simple as sharing how you learned about DECA or insight on the competitive events or anything else you find meaningful.

5. Advertise and market yourself! Create flyers, banners, giveaways – really anything – that will increase your chapter’s exposure around school. The more people read, hear, and know about DECA, the more likely they will consider joining. However, it’s good to keep in mind that your promotion materials should brand DECA appropriately and professionally.

6. Set specific goals! Your Chapter Officer Team should get together to set SMART goals (Specific, Measurable, Agreed Upon, Realistic, and Time-based) and determine the best way to achieve those goals. Discuss the number of members you hope to achieve, how you will get their attention, and what will captivate your target audiences.

7. Find ways to engage and challenge members! One idea is to create a competition for who can recruit the most members, and have members submit ideas for parties and reward the best one. Creating more opportunities for members to practice leadership will attract members who are looking for a club to invest in. For instance, social groups can be a great way for members to help officers with group activities and get involved.

8. Recruit professionals and alumni! These types of members are underrepresented on a statewide standpoint. Try hosting a parent night which can serve to inform parents about DECA and give you the opportunity to network with community leaders. Or maybe host a presentation for the school board about what DECA is and what it can do for students. It will give faculty and counselors insight as to why it would be a beneficial program for students looking to get involved. Another tip is to try getting your own chapter officers to interact with old members to make sure they’re coming back. Even if they were ghost members, encourage them to participate! It means more when an officer is trying to recruit you compared to an advisor. We ❤ our elders (and advisors)!

BY: EMILY NGUYEN, JESSICA GALLARDO, KAITLYN SMITH

 
 

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Benefits of Increasing Your Chapter's Membership

For many of us, school has just begun and the craze to increase chapter membership has likewise kicked into high gear. DECA membership ranges from competitive, noncompetitive, and alumni though all are beneficial to a DECA chapter in their respective rights. However, it's important to remember why exactly we strive to achieve higher membership numbers in the first place. Remember that while it's still great to increase membership, we must still create interpersonal connections with all members and ensure they are all included in the DECA chapter's activities instead of merely getting lost in the busyness of school life and DECA craziness.

One of the greatest benefits of increasing chapter membership is gaining a unique perspectives on issues and increasing the pool size for potential ideas. By increasing the number of people, each with their own individual viewpoints and thoughts, we can gain an insight into how we can approach situations differently and/or gain new, original ideas of what we can do that would have otherwise been lacking.

Another advantage to increased membership is having more people to network with each other throughout the year. With the addition of new members to a DECA chapter, we can network with and meet more people than we would have been able to otherwise in a smaller chapters. As we are preparing students for life after high school with interpersonal and speaking skills, the opportunity to meet even more new people would be a great asset to those in your DECA chapter.

Finally, increased membership can greatly benefit your DECA chapter by increasing your capabilities for chapter campaigns over the year. A larger number of people in your chapter would allow you to have more members of all types utilizable for when your chapter needs as many helpers as possible. Therefore, the potential of your DECA chapter can increase greatly because of the new scope to utilize the increased number of members and their respective skills.

BY: MICHAEL NGUYEN

 
 

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TEXAS DECA MEMBERSHIP CAMPAIGN

TEXAS DECA MEMBERSHIP CAMPAIGN

MORE MEMBERS = MORE OPPORTUNITIES

Texas DECA continues to promote and encourage membership growth on the basis that increased membership leads to increased opportunities. Not only are our new members getting to experience the world of DECA, but returning members now earn additional opportunities as well. 

We have created three campaigns for this year, inviting your chapter to #BeTheOne and earn more rewards for your chapters!

To see your membership campaign goals, click on the link to the right.

STUDENT MEMBERSHIP CAMPAIGN - DUE OCTOBER 15

 
 
  • GROW +10 STUDENT MEMBERS (from 23-24 membership)
    Recognition ribbons at the Texas DECA State Career Development Conference

  • GROW +30 STUDENT MEMBERS (from 23-24 membership)
    Recognition ribbons at the Texas DECA State Career Development Conference + a DECA Blazer

  • GROW +50 STUDENT MEMBERS (from 23-24 membership)
    Recognition ribbons at the Texas DECA State Career Development Conference + a DECA Blazer + $150 Shop DECA Gift Card

 

ALUMNI & PROFESSIONAL CAMPAIGN - DUE DECEMBER 1

 
 
  • 20 Alumni Members OR 20 Professional Members
    Earn recognition ribbons at the Texas DECA State Career Development Conference

  • 20 Alumni Members AND 20 Professional Members
    Earn recognition ribbons at the Texas DECA State Career Development Conference + a DECA Blazer + you’ll meet the national membership requirements to receive two(2) Thrive Academy spots at ICDC

 

NEW CHAPTER MEMBERSHIP CAMPAIGNS - DUE OCTOBER 15

 
 
  • 20 Total Members
    Recognition ribbons at the Texas DECA State Career Development Conference

  • 35 Total Members
    Recognition ribbons at the Texas DECA State Career Development Conference + a DECA Blazer

Editable Recruitment & Promotion Resources

Find editable meeting and recruitment flyers, editable Canva templates for social media posts, editable chapter certificates, and Texas DECA logos and branding guidelines.

NEW EDITABLE RESOURCES COMING SOON!

 

Texas DECA + DECA Branding materials

 

editable certificates

 

Join deca flyers

 

meeting flyers

 

fundraising resources

 
 
 
 
 
 

Canva templates

 
 

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