Campaigns

Chapter Campaigns Ideas

MEMBERSHIP CAMPAIGN

Brainstorming Questions list:

How many members did we have last year?
What groups of students are most involved in our chapter?
Where could we expand within our school’s student population?
Where do most people get their information on campus?
What are other chapters doing for recruitment?
What are our biggest sale points as a chapter?
Do we have alumni who have recently graduated?
Does our advisor or other teachers at our school know our chapter's alumni?
Are there DECA alumni in our school’s faculty?
What professional organizations do we work with?

MEMBERSHIP IDEAS:

Bring-a-friend meeting
Posters/flyers around the school announcing our club
School PA system announcements
Fun social media content
Advertising at your school’s orientation or registration
Recruitment contests for current members
Reach out to recently graduated seniors and ask them to help build an alumni network
Create a social media post looking for DECA alumni
Ask parents to become professional members
Reach out to a local chamber of commerce for professional members
Visit feeder campuses and CTE classes to encourage joining DECA

 

PROMOTIONAL CAMPAIGN

Brainstorming Questions list:

What school events are happening soon that we could become a part of?
Where do most students get their information on campus?
How can we reach a lot of students?
Do we know of any successful alumni?
Do we know recent graduates that could connect us with alumni?
How does DECA help students thrive in their future?
Where does most of our community get its information?
Are there any large community centers nearby?
What do community members like to see from a school organization?
Is our community especially focused on a specific industry/activity?

PROMOTIONAL IDEAS:

Promote your chapter in a school event like a football game or pep rally
Partner with another organization on campus to host an event
Follow a popular trend on social media with a DECA twist to it
Make an announcement promoting DECA on a PA system
Share stories of alumni thriving in college
Find faculty at your school or parents of members who were in DECA and share their stories
Share about your chapter in a local newspaper or news station
Put up flyers in a local community center like a library
Volunteer at a community event wearing your chapter’s shirts
Request recognition from your town’s mayor

 

COMMUNITY SERVICE CAMPAIGN

Brainstorming Questions list:

What community service activities does our chapter already do?
What community service activities are students in our school involved in?
What local charities are nearby?
What are the needs of the local community?
Have any major events recently left people nearby in need?
What are the members of our chapter passionate about?

COMMUNITY SERVICE IDEAS:

Community Service ideas:
Host a drive at your school for a local charity
Fundraise money for a specific cause
Partner with a service organization on your campus
Volunteer as a chapter at a local food bank or shelter
Adopt a street/highway and host cleanups there
Help support a keep _ beautiful initiative 
Write letters to veterans or seniors for the holidays
Create inspirational bookmarks for kids in need
Take a trip to help kids at a local elementary school
Conduct a miracle minute for a charity

 

ETHICAL LEADERSHIP CAMPAIGN

Brainstorming Questions list:

What ethical topics are we passionate about?
What students in our chapter are comfortable creating or being in front of a camera?
How can we share videos that we make with others?
What leaders are on our campus that have to be ethical?
Where can we reach a large portion of our campus?
Are there any organizations or groups on campus that would benefit from learning about ethical leadership?
What leaders in our community have to make ethical decisions?
Where can we reach a large portion of our community?

ETHICAL LEADERSHIP IDEAS:

Follow a trend as part of your ethical leadership challenge submission
Reward students for submitting entries
Share your ethical leadership entries on your chapter’s social media
Interview a principal or teacher about ethics
Create flyers informing about ethics
Work with a youth government or student council to discuss ethics
Host a community panel with community leaders to discuss ethics
Interview local professionals about ethical leadership
Highlight ethical decisions in the community
Post the ethical principles on social media
Host an interactive ethics quiz

 

ADVOCACY CAMPAIGN

Brainstorming Questions list:

How many people know about CTE at our school?
What CTE courses are offered at our school?
Where can we learn more about the importance of CTE courses?
How much of our school is enrolled in a CTE course?
Where does our school receive its information?
What policy makers affect us?
What are the local CTE programs?
What do local CTE programs need from policy makers to thrive?
Where does our community get its information?
What benefit do CTE courses bring to our community?
Are there any CTE alumni in our community?
What local businesses connect with CTE programs?

ADVOCACY IDEAS:

Reach out to local business to form partnerships with CTE programs on your campus
Present to students at your school about CTE and its benefits
Write to local politicians about the importance of DECA and CTE
Ask for things your CTE programs need from local policy makers
Make a social media post for each day of CTE month promoting CTE courses and DECA
Partner with other CTSOs at your school to hold CTE events

Campaign Basics and Helpful Ideas

Statewide Community Service Campaign

Chapter Campaigns Explained

Always perusing growth within your chapter is the key to success. This fundamental of "always perusing growth" creates a strong backbone to keep your chapter growing and reaching new heights. For these reasons are why DECA makes it a priority to recognize and reward these chapters who practice these principles and successfully carry out these goals. DECA rewards these chapters in multiple ways. DECA awards certificates, pennants, plaques, and flags for proving that your chapter has shown outstanding growth and determination. Chapters can also be provided three spots to attend ICDC's Thrive Level Academy.

Sometimes, a few of us might get carried away in the individualistic competition aspect of DECA and forget to view your chapter as a team instead of your competitors. Chapter campaigns allow chapters to work together and each a common goal. It creates a sense of unity and teamwork. All of these campaigns rely on group effort and team coordination. For example, in the community service campaign, at least 75% of your chapter are required to participate in a single community service activity in order to receive this award. In another example, the promotional campaign requires that your chapter coordinate outreach activities to show your passion for DECA and to get your name out to the community, showing all that DECA is good for. This requires members to truly express and demonstrate the impact they have made on the community and how it has impact them.

Altogether, chapter campaigns will bring your chapter closer together, increase the presence of DECA in your community, and provide to be recognized and rewarded for your hard work and achievements. I strongly recommend that you encourage your chapter to participate in chapter campaigns for limitless opportunities for your chapter to grow and develop into a stronger and positive influence.

BY: KAITLYN SMITH

 
 

Related Resources:

TEXAS DECA MEMBERSHIP CAMPAIGN

TEXAS DECA MEMBERSHIP CAMPAIGN

MORE MEMBERS = MORE OPPORTUNITIES

Texas DECA continues to promote and encourage membership growth on the basis that increased membership leads to increased opportunities. Not only are our new members getting to experience the world of DECA, but returning members now earn additional opportunities as well. 

We have created three campaigns for this year, inviting your chapter to #BeTheOne and earn more rewards for your chapters!

To see your membership campaign goals, click on the link to the right.

STUDENT MEMBERSHIP CAMPAIGN - DUE OCTOBER 15

 
 
  • GROW +10 STUDENT MEMBERS (from 23-24 membership)
    Recognition ribbons at the Texas DECA State Career Development Conference

  • GROW +30 STUDENT MEMBERS (from 23-24 membership)
    Recognition ribbons at the Texas DECA State Career Development Conference + a DECA Blazer

  • GROW +50 STUDENT MEMBERS (from 23-24 membership)
    Recognition ribbons at the Texas DECA State Career Development Conference + a DECA Blazer + $150 Shop DECA Gift Card

 

ALUMNI & PROFESSIONAL CAMPAIGN - DUE DECEMBER 1

 
 
  • 20 Alumni Members OR 20 Professional Members
    Earn recognition ribbons at the Texas DECA State Career Development Conference

  • 20 Alumni Members AND 20 Professional Members
    Earn recognition ribbons at the Texas DECA State Career Development Conference + a DECA Blazer + you’ll meet the national membership requirements to receive two(2) Thrive Academy spots at ICDC

 

NEW CHAPTER MEMBERSHIP CAMPAIGNS - DUE OCTOBER 15

 
 
  • 20 Total Members
    Recognition ribbons at the Texas DECA State Career Development Conference

  • 35 Total Members
    Recognition ribbons at the Texas DECA State Career Development Conference + a DECA Blazer