By Anvi Saxena
Liberty High School
When you choose to do something in your free time, what is the #1 reason you decide to do it? Passion, incentive, and joy are the top three reasons people execute any activity. For example, right now, you decided to read this article because you are PASSIONATE about growing your DECA chapter, you want to GAIN knowledge by reading a fresh perspective (incentive), and a good chapter turnout will make events more FUN (joy). Now, when planning your next recruitment meeting, you must consider incorporating those three main things into the meeting so attendees feel compelled to join!
1.Set the Stage with a Theme
Who doesn't love a good theme? Choose a fun and exciting theme for the year that sets the tone for the year. It could be something like "DECA Olympics," "Hollywood Red Carpet," or "DECA Superhero." A theme adds an element of excitement and makes every event more memorable. Specifically for your recruitment meeting, it brings a fresh perspective to attendees and intrigues them as it is something out of the ordinary. Your games, slideshows, and presentations should all follow that theme to keep consistency and create a fun environment for all! (Also, a theme makes the planning process so much more fun!)
2. Make an Engaging AND Effective Meeting Itinerary
Keep the energy high with a variety of activities that show and tell what DECA is all about. Here are some ideas:
- Icebreaker Games: Start with fun icebreaker games to help everyone get to know each other. DECA is all about networking, and this can be their first taste of getting to know everyone!
- Informational Slideshow: Make this like an “elevator pitch” for DECA where you go over the most important and exciting parts of DECA! (Make sure to include pictures and graphics and always allow time for questions)
- Mini Competitions: Set up stations with mini versions of DECA competitions, such as small role-plays or even a fun Kahoot about the information you told them! (Keep prizes so that everyone is motivated to play)
- Guest Speakers: Invite successful DECA alumni, current members, or local business/sponsors to share their experiences and inspire new members. Share stories of past successes and highlight the benefits of joining DECA. Use a mix of personal testimonials, videos, and photos from previous events. Showing DECA's real impact on members' lives will motivate newcomers to join.
-Provide Snacks and Swag: Nothing draws a crowd like free food and goodies (joy & incentive). Provide snacks and refreshments to keep everyone fueled and happy. You can also create DECA-themed swag bags with pens, notebooks, and buttons. You can always use items earned from previous year or check out the Texas DECA Store!
There is a lot of multimedia that DECA Inc. posts, such as recruitment videos, graphics, etc., that you can utilize throughout your meeting. Remember, you also want to be effective with your planning!
3.Market, Market, Market!
You need to get the word out and use the skills you have learned in DECA! Use social media, school announcements, posters, and word of mouth to inform everyone about your upcoming recruitment meeting. Create eye-catching graphics and catchy slogans to grab attention and mention key leverage points such as snacks, swag, and fun activities. Don't forget to include all the essential details: date, time, location, and theme.
Additionally, collaborate with other organizations that attract people at your school to market DECA & your next meeting there. Attend your school’s club fairs and community events and utilize every opportunity available to you.
4.Have a Clear Call to Action in Meetings & Marketing
Make it easy for interested students to join your chapter. Have sign-up sheets, QR codes for online registration forms, and information packets ready. Clearly explain the next steps and how they can get involved right away. (Remember, people have short attention spans, so make it easy to understand)
5.Follow Up
After the meeting, follow up with all attendees. Send a thank-you email, include information about the next meeting, and remind them of any upcoming events. This shows that you value their interest and keep the momentum going. This also makes them feel comfortable asking you questions!
Bonus Tips
Delegate Tasks: Involve your chapter officers and members in meeting planning and executing. This not only lightens your load but also builds teamwork and leadership skills.
Stay Positive and Enthusiastic: Your energy and enthusiasm are contagious. Keep the atmosphere positive and welcoming, and make sure everyone feels included.
By following these steps and keeping passion, incentive, and joy at the forefront, you'll host a recruitment meeting that's fun and engaging and effective in attracting new members. Good luck, and happy recruiting!