By mia wang
Texas DECA Vice President, College Park High School
Recruitment Success Story: Kona Ice at College Park High School
One of the standout initiatives our chapter implements to successfully recruit new members is Kona Ice Days. This sweet and engaging activity not only brings our school community together but also effectively showcases our DECA chapter.
Kona Ice trucks are stationed at College Park High School during both fall and spring semesters, providing refreshing treats to all students and faculty. These events take place during all lunch periods, ensuring maximum visibility and participation. Each year there is a continuously high demand with a long line that creates buzz around the event.
To maximize turnout, College Park DECA promotes the event through various channels:
1. Social Media: We utilize our chapter’s social media platforms to generate excitement and sharing countdowns leading up to the event.
2. School Announcements: Regular announcements in the school cafeteria reminding students of the upcoming Kona Ice Days.
3. Television Slides: Our chapter takes advantage of the school’s TV slides, showcasing persistent reminders and inviting everyone to join in.
During the actual day, DECA officers help document the event which became a popular spot where students loved getting their pictures taken with friends. This not only created memorable experiences but also highlighted our chapter’s involvement.
To encourage new memberships, DECA officers strategically placed bulletin boards nearby featuring QR codes that linked directly to our membership sign-up page. This allowed interested students to easily learn more about DECA and join right on the spot. The visibility of our chapter’s presence during Kona Ice Days made a lasting impression, drawing in many new members eager to get involved.