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DECA Guide
Century, Diamond, and Epic Chapters
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ICDC Special Academy Allocations
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Competitive Event Allocations
Each Chapter/ Marketing Education teacher unit may have TWENTY FIVE (25) total entries, in any combination, in the following events:
Principles of Business Administration Events (must be the first year on a DECA Roster)
PBM Principles of Business Management and Administration
PFN Principles of Finance
PHT Principles of Hospitality and Tourism
PMK Principles of Marketing
Individual Series Events
ACT Accounting Applications Series
AAM Apparel & Accessories Marketing Series
ASM Automotive Services Marketing Series
BFS Business Finance Series
BSM Business Services Marketing Series
ENT Entrepreneurship Series
FMS Food Marketing Series
HLM Hotel and Lodging Management Series
HRM Human Resources Management Series
MCS Marketing Communications Series
QSRM Quick Serve Restaurant Management Series
RFSM Restaurant and Food Service Management Series
RMS Retail Merchandising Series
SEM Sport and Entertainment Marketing Series
Integrated Marketing Campaign
IMCE Integrated Marketing Campaign - Event
IMCP Integrated Marketing Campaign - Product
IMCS Integrated Marketing Campaign - Service
Professional Selling Events
FCE Financial Consulting
HTPS Hospitality and Tourism Professional Selling
PSE Professional Selling Event Personal
Financial Literacy Event
PFL Personal Financial Literacy
Each Chapter/ Marketing Education teacher unit may enter ELEVEN (11) teams, in any combination, in the following events:
Business Operations Research Events
BOR Business Services Operations Research Event
BMOR Buying and Merchandising Operations Research Event
FOR Finance Operations Research Event
HTOR Hospitality and Tourism Operations Research Event
SEOR Sports and Entertainment Marketing Operations Research Event
Entrepreneurship Events
EIP Entrepreneurship Innovation Plan
ESB Entrepreneurship Start-Up Business Plan
EIB Entrepreneurship Independent Business Plan
EFB Entrepreneurship Franchise Business Plan
IBP International Business Plan
EBG Entrepreneurship Business Growth Plan
Each Chapter/ Marketing Education teacher unit may enter EIGHT (8) teams, in any combination, in the following events:
Team Decision Making Events
BLTDM Business Law and Ethics Team Decision Making Event
BTDM Buying and Merchandising Team Decision Making Event
ETDM Entrepreneurship Team Decision Making Event
FTDM Financial Services Team Decision Making Event
HTDM Hospitality Services Team Decision Making Event
MTDM Marketing Management Team Decision Making Event
STDM Sports & Entertainment Marketing Team Decision Making Event
TTDM Travel & Tourism Team Decision Making Event
Each Chapter/ Marketing Education teacher unit may enter SIX (6) total teams, in any combination, in the following events:
Project Management Events
PMBS Business Solutions Project
PMCD Career Development Project
PMCA Community Awareness Project
PMCG Community Giving Project
PMFL Financial Literacy Project
PMSP Sales Project
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How To Make A Great Bulletin Board
Do you have an empty bulletin board in your school? Well if you do, fill it with the latest DECA news! Using a bulletin board will benefit you chapter by drawing more attention towards DECA. Here is how to make an awesome bulletin board to grab everyone’s attention.
Creating a bulletin board can be a lot of fun, but don’t forget the two main components! First, it needs to be, eye-catching; An eye-catching bulletin board will spark interest in every individual. Bulletin boards are a marketing technique that introduce new concepts in an exciting way. These displays appeal to the visual side of learning, they spark curiosity that will cause students to more likely to pay attention to the information being relayed. To begin creating a great bulletin board, start by getting butcher art paper for your background. I suggest white, blue, black, or red. Then get unique with how you choose to decorate the board, as well as what important information you want to get out to your school.
To make the board “eye-catching”, put photos of your chapter having fun time at conferences or at meetings, a shape made out of bulletin board paper, or have large letters that say the bullet points about DECA such as, traveling, competitions, and or business.
When arranging the photos, make them into shapes: the DECA diamond or spell out DECA. When deciding what information to put on your bulletin board keep it sweet and simple. You could put the date and time your chapter’s next meeting is, the location of our district, state, and international conferences, as well as where and who to talk to if someone is interested in joining DECA.
BY: ALEXIS WESTERN
How to Make Your Mock Conference a Success
As we all know, conference season doesn’t start until January – but that’s no excuse to put off practicing your events in a competitive environment! Chapters that host mock conferences often do better at ICDC (looking at you, Ontario) and have members who end up more prepared for the business world. The benefits of mock conferences can’t be overstated, so we’ve come up with 3 steps to help your chapter host one:
1. Plan out a date and location ahead of time.
This sounds obvious, but many times a conference has failed because officers didn’t coordinate a place and time for the practice proactively. A common misconception that prevents many chapters from hosting practices is that the conference needs to be as formal as a District CDC, when in reality the cafeteria works just fine! Dates for conferences should be announced at least 4 weeks ahead of time and confirmed with school administration. This way, the few hours of commitment on a weekend can be scheduled off for members, and scheduling conflicts can be avoided.
2. Find volunteer judges.
Judges don’t need to be business professionals – parents, teachers, and even upperclassmen with experience in competitive events are perfectly valid judges for a mock conference. Most parents and teachers are more than willing to help out, but it’s always a good idea to do something nice (i.e. buying coffee or providing snacks) for volunteers. Again, make sure to ask for judges ahead of time to make sure that there will be enough to judge all of the necessary events.
3. Make sure competitors are familiar with their events before the conference.
Although a mock conference is a great place for competitors to get accustomed to a competitive environment, it’s not the time for members to be familiarizing themselves with their events for the first time. At the general chapter meeting leading up to the conference, encourage members to check this to go over their event guidelines and performance indicators.
Bonus: Set up meetings to go over feedback forms.
After your judges have filled out an evaluation form, members might not know how to interpret their scores or improve in certain areas. Officers and upperclassmen can be put in charge of competitive clusters based on their experience in competitive events and go over evaluation sheets with members after the mock conference. This way, your members will know how to improve their performance before the next conference.
BY: EMILY GAO
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How to Manage a DECA Social Media Account
When it comes to marketing and branding, the importance of social media simply cannot be ignored. The possibilities of how to reach your target audience are endless, and in today’s era, media is the key to being effective and efficient in your marketing strategy. Now that we recognized the importance of social media, running a DECA social media page can be broken down in three simple steps!
1) IDENTIFY YOUR GOALS AND AUDIENCE
Identifying your goals on social media is extremely important when you are trying to develop a personal, chapter, district, or even association social media page. Establishing a goal allows for a reference to track your monthly progress, and it helps to give you a purpose when developing each month’s material.
Setting your target audience is also a crucial aspect in this process. This allows you to personalize material each month to the trending interests of specific individuals; therefore increasing engagement numbers. The key to a successful social media page is keeping up with the latest tips and trends, so your page sparks an interest in whoever you are hoping to reach. By being relevant, you better your chances of a like, share or retweet. Recognizing what material works also increases your page efficiency, therefore eliminating wasted time publishing unsuccessful material.
TIP: People like to stay updated and in the loop, but that can sometimes be very hard to do, while still being engaging, so to make it easier fill your social media page with things that are made to update and inform in a creative format such as infographics, images or even video!
2) MONITOR AND MEASURE WHAT MATTERS
Social media is competitive and saturated, so it is essential for you to test and track your results in order to identify the most effective strategies against your competition– which is why social media analytics are so important. By using analytical tools such as Hootsuite, Google analytics, DrumUp to name a few, it allows you to track engagement numbers and isolate what material works for your page so you can continue with it.
Some key things to track on your social media page: Likes, shares, retweets, engagement levels, how often you post, and lastly follower responses (tags/comments) The purpose of your social media page is to promote your brand and share it with as many people as possible in hopes they find it engaging, so by tracking the success of each article or post, you are getting direct feedback from your target audience so you can make adjustments accordingly.
As a page, it should always be a priority to increase follower engagement. One way to increase the involvement and followers is to personalize the page a little bit. Establishing more of a family environment allows your followers to feel a little more comfortable and like they belong when you go that extra mile to personalize the account.
Reminder: Don’t forget each form of social media attracts a different audience! So be diligent and do your research on where the majority of your target market is located (The NewsCred infographic located below is a great resource for demographics on each application.) Because of this, do not be disappointed if success on one account receives more or less traffic/engagement than any of the others. However, do not let this information stop you from expanding your network onto another account. It is always beneficial to be present on all forms of social media.
3) HAVE FUN!
Your followers should always be a priority, but if you are not happy with the material you are posting, the truth is your audience probably is not satisfied either. Do not overwhelm your followers with repetitive and lengthy information. BE CREATIVE and remain consistent on all accounts! This is your opportunity to express what your business, organization, or your personal brand is all about! Relatable gifs, images, infographics, and pictures can be a great addition to your posts!
By implementing these three tips on your DECA social media page, one can almost guarantee your engagement and page awareness will increase! Social media is an ongoing and strenuous task that requires a lot of research, documentation, and preparation but do not let that scare you out of pursuing a better media presence. The more effort you put forth, the larger the reward.
BY: MADELYNE ONSTOTT
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Advisor Emails from Texas DECA Staff
Forgot or Misplaced an Email?
Find a copy below!
2022-2023 deca year
Welcome Back Advisors! - August Newsletter
Original Sent Date: 8/3/2022
Meet the Staff, Advisor Resource Center, Texas DECA Fact Sheet & Scavenger Hunt, Escape Room, Case Study of the Week + Question of the Day, Case Study Challenge, Chapter Campaigns, Editable Resources, Chapter of the Year, Statewide Advisor Training
Check out what Texas DECA has coming up in October!
Original Sent Date: 10//2022
Check out what Texas DECA has coming up in September!
Original Sent Date: 9/1/2022
Meet the State Officers, Texas Talks - Student Newsletters, Submit your T-Shirt Designs, Chapter Packet Request, Let’s Talk About DECA Recording, 21-22 Event Data, Advisor Training, Bring a Friend Challenge, Case Study & Entrepreneurship Challenge, Advisor Resource Center, Chapter of the Year, Resources
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Texas DECA Advisor Resource Center
Check out our classroom/chapter resources. We’ve compiled over 2,000 resources and add more weekly!
The Advisor Resource Center is password protected. Texas DECA advisors can reach out by email if you need the password.
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texasdeca.org Scavenger Hunt Activity
Take a quick look around the Texas DECA website using this scavenger hunt activity. Click below to download the activity!
Answer key available to advisors through the advisor resource center.
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